[PRESS OFFICE] Outdoor media owner Tractor Outdoor’s #20in21 SME Initiative was born out of a desire to support South Africa’s small and medium businesses (SMEs) that were dealt a blow by the Covid-19 pandemic. In 2021, Tractor Outdoor celebrates its 20th birthday, and thus aims to give 20 qualifying SMEs a marketing boost via its nationwide outdoor media network, with a total media value of R8M, helping these businesses increase top of mind awareness.
This is the story of WUKINA, one of the beneficiaries of Tractor’s #20in21 SME Initiative.
Co-founded by Maureen Sibanda, WUKINA is South Africa’s first hair networking company that empowers women to earn an income by selling high-quality Brazilian and Peruvian wigs from home.
The business model is based on a commission incentive: WUKINA’s members earn 20% on every sale they make to their customers, providing them with the opportunity to grow their own business, while establishing an additional revenue stream. “Our unique business model encourages entrepreneurship, while offering guidance, resources and a sense of community to its members – female business owners.
“Think of it as Africa’s Avon for hair,” laughs Sibanda.
Sibanda explains that one of the main advantages of WUKINA is that its members do not need to invest capital in order to start earning an income. Customers purchase directly from the member’s website, and WUKINA ships the product and pays the member the commission owing. “This is particularly attractive to those considering embarking on a new venture, says Sibanda, “as high quality wigs tend to be on the pricier side.”
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